Strategies to expose clients to a brand through awareness
The potential buyer might not be aware of the product or service at this point. Perhaps they need to find a solution to a particular issue or pain point, such as the desire to purchase new furnishings. Or perhaps they came upon your company through a Facebook or Instagram advertisement without expressly looking for your goods or services. The awareness stage is when a potential consumer first learns about the good or service, regardless of how they come into contact with the brand. This initial impression matters. Think of yourself as a digital marketer. You're entrusted with coming up with and putting into action a plan to increase awareness of a good or service. So how exactly do you do it? Let me first emphasize emphasis that it's alright if you find these phrases and concepts difficult to comprehend before I get into these tactics. As you go through this course and the ones that follow, I'll be addressing topics in more detail. I assure you that by the time the certificate program is over, you will be an expert. Let's quickly discuss how strategies and tactics differ from one another. This is a crucial marketing idea. Marketers frequently use these words interchangeably.
However, for our purposes, strategies are more broad-based concepts that assist the strategy in accomplishing the marketing goal. The steps used to carry out the strategy are known as tactics. An example of a strategy would be social media marketing. The strategies would be social media initiatives. These assist the tactic. Here are some methods and techniques for raising awareness. The first is SEO or search engine optimization. Making changes to a website to increase its visibility in search engines such as Google and Microsoft Bing Consider how much time a prospective client spends searching for a solution to a problem. They will learn about your company if your website shows up at the top of the search. The next step is search engine marketing or SEM. It occurs when you use sponsored advertisements to boost a website's visibility in a search engine. It is comparable to SEO. Now, wouldn't it be amazing to appear near the top of the search results when a customer searches on Google for what you offer? The brand can get there through SEM. Display ads are graphic-based advertisements that may include text, images, or videos. Display ads are now a widespread occurrence on websites and apps.
Get display advertisements on websites that your potential clients are browsing to increase exposure. Social media marketing is next. These are posts made on any social media site, including LinkedIn, Facebook, and Instagram. Usually, there is no charge for these. There are numerous ways to raise awareness today, depending on the social media platform. Getting a follower to share a brand's content with their followers is a typical tactic. This results in more people learning about your company. Similar to social media marketing, social media advertising is done for a fee. Depending on the platform, several advertising formats are used. An advertisement that appears in the feeds of unfollows is now a typically sponsored opportunity that increases awareness. Based on their interests, you can target brand-new prospective clients.
