How a company spreads the word about its goods
To increase awareness among potential customers, businesses employ marketing methods. You now know that the awareness stage is the first stage of the marketing funnel. Potential customers initially learn about a product or service at this point. Customers aren't looking for the brand's goods or services since they are unaware of them. Because potential buyers are unfamiliar with the brand, it is the responsibility of the firm to introduce its goods or services.
This reading will show you how the fictional Lirio Cases creates a marketing strategy to raise awareness. Premium leather phone cases are produced by Lirio Cases. They have been running for some time. Even though their consumer base is expanding, they would like to see their products.
Lirio Cases employs the following marketing techniques to spread awareness among prospective clients:
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Internet advertising (SEM)
For terms like "leather iPhone cover" or "leather Android case," Lirio Cases' website shows up on Google and Bing's first page of search results; however, its visibility is toward the bottom.
They would like to have a presence with advertising at the top of the search results page in addition to having a presence on their website. They make the decision to produce and distribute search advertising utilizing Microsoft Advertising and Google Ads. With the use of these advertisements, Lirio Cases can reach consumers who are interested in their products. For instance, their advertisement appears when a user searches for "black leather iPhone cover," one of their items.
Using social media
Lirio Cases is active on several social media sites and has a sizable Instagram following. Typically, they only share plain product photographs. However, they hope to attract more clients by improving the informational value of their Instagram posts
To achieve this, they use their leather phone cases in conjunction with other well-liked accessories like pens, wallets, and watches to snap beautiful images. New users have a reason to follow their account because of their stylish combinations with various products, including phone cases, style, and fashion advice.
Social media marketing
Lirio Cases promotes on social media sites in addition to generating high-quality Instagram photos. They target clients based on the customer profiles they previously built to reach new potential customers. They reuse fresh, high-quality photographs from their Instagram account for commercial material.
Social media advertising attracts new clients while also growing its Facebook and Instagram following.
Influencer advertising
Lirio Cases decided to hire an influencer with a significant following to advertise their newest leather phone case in a post to enhance their new customer reach on Instagram.
Social media marketing
Lirio Cases promotes on social media sites in addition to generating high-quality Instagram photos. They target clients based on the customer profiles they previously built to reach new potential customers. They reuse fresh, high-quality photographs from their Instagram account for commercial material.
Social media advertising attracts new clients while also growing its Facebook and Instagram following.
Important takeaways
Lirio Cases' use of search engine marketing, social media marketing, social media advertising, and influencer marketing allows them to reach a large number of new prospective clients. Reaching out to potential clients is only the beginning. Following the initial introduction, they must now pique the potential client's attention and urge them to become paying customers.
It's vital to realize that, as a digital marketer, you're unlikely to use all of these methods at the same time. You are more inclined to implement one plan at a time. Furthermore, a typical small to medium-sized corporation may only concentrate on two or three of these methods. Digital marketers at bigger companies often specialize in a certain sort of marketing, such as search engine marketing or social media marketing.
