Types of Email Campaigns
As a digital marketer, you may encounter thousands of different sorts of email campaigns that achieve various goals for your firm. How they are defined and named may differ from one organization to the next. This reading, on the other hand, will provide you with an overview of the many sorts of email campaigns and what they do. You will learn more about each type of email in subsequent materials.
Real-world Applications
Consider emails you've received lately or in the past as you're taken through the many sorts of email campaigns. Consider what the sender was attempting to achieve by emailing you. Was it successful? What is your reasoning?
Note: A significant part of email marketing is experimenting with different strategies to understand what works and what doesn't. You can use all or just a few of the email types listed below, depending on what works best for your audience and marketing objectives.
Email campaign:
The following are the most popular types of email marketing:
Acquisition:
To attract new clients, acquisition emails are issued. Because they engage potential clients, they fall under the awareness phase of the marketing funnel.
Welcome, Email:
New clients and subscribers get welcome emails. Because it promotes deeper interaction and specific activities, the welcome email is typically found at the consideration stage of the marketing funnel.
Newsletters:
Scribers receive newsletters regularly. They feature news and information about the firm that subscribers will find interesting. Newsletter campaigns are adaptable since they may fall into several funnel phases. Newsletters are useful during the contemplation stage when potential clients are learning about your company. They are part of the conversion stage, which occurs when consumers decide they like your brand and want to support it, and they are part of the loyalty stage, which occurs when customers return for additional items and content.
Promotional:
Emails with promotional content are sent to subscribers to alert them to new or current goods and services. Because they entice subscribers to take some sort of action, promotional emails typically fall under the marketing funnel's consideration and loyalty buckets.
Retention emails are sent to current customers to maintain them as customers. This sort of marketing belongs in the funnel's loyalty section.
