Online Advertising
What is Online Marketing?
Online Marketing is also Called Online Advertising. It refers to the technical availability of the business
to market, Promotional advertising, products, and service messages to consumers
Types of Online Marketing:
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Pay Per Click (PPC)
6. Email Marketing
1. Search Engine Optimization (SEO)
Search Engine Optimization is the process of getting more traffic in search engine websites
2. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is now typically used to describe the paid search activities
3. Social Media Optimization (SMO)
Social Media Optimization is originally designed to drive traffic from social network site
Top Social Media Network
StumbleUpon
Tumblr
Live Journal
4. Social Media Marketing (SMM)
Social Media Marketing refers to the process of getting traffic or attention through social media site
5. Pay Per Click (PPC)
Pay Per Click (PPC) is an online Marketing Module used to get traffic to the website in this advertiser should pay the publisher when visitors click ads
6. Email Marketing
Email Marketing is the Process of Marketing
a Particular Commercial message to a group of people using email
Benefits Of Social Media
You might need to combine organic and paid social media for your marketing campaigns on social media to be successful. To recap, paid promotion is not necessary for organic media.
On the other hand, paid media is any advertising that a brand pays for. We'll go through what paid social media is in this video and how it can help your campaign target a certain audience.
Paid social media comprises the display of paid advertisements or sponsored marketing messages on social media sites. In other terms, "paid social media" refers to online advertising.
To publish your material with particular audiences on social media networks, you must pay for advertising space. You can more successfully market your content by creating ads that are highly relevant or by paying to improve your organic content.
