Roles and responsibilities in digital marketing and e-commerce


Role and responsibilities in e-commerce and digital marketing.

In the previous reading, you were given examples of the duties and tasks of an e-commerce analyst and a digital marketing arranger. This reading summarizes the functions and responsibilities of several associates or entry-level positions in digital marketing and e-commerce. You'll discover advice on advancing from a starting place to faults with potential for growth at the start of the reading.

Jobs at the associate level in digital promotion

Examples of duties for associate-level positions in digital promotion are shown below. These lists, intended to highlight the range of responsibilities in each function, are partial.

  • Coordinate the digital marketing plan and manage your campaigns and promotional activities.
  • Identify target audiences by analyzing them.
  •  Run campaigns Metrics should be used to evaluate trends, as discussed in a different movie and reading.



Create reports on sales and marketing metrics.

  • Measures of client behavior, such as search rankings and web traffic, should be gathered and unanalyzed.
  • Coordination with promotional groups is required to obtain digital advertising materials. Assist with existing promotional campaigns.

A specialist in search engine optimization (SEO)

  • Create ways for improvement to boost search rankings.
  • Use keywords to improve SEO.
  • To gauge the effectiveness of SEO, track KPIs.
  • Links should be updated for better search results.

Search engine marketing (SEM) specialists 

  • Modify client personas while promoting to known audiences by identifying them.
  • Analyze keywords for SEO and pay-per-click (PPC) advertisements.
  • To improve the effectiveness of paid search, track metrics.
  • Set up and track SEM key performance indicators (KPIs).

I'm a professional in social media.

  • Create, carry out, and oversee a social media marketing plan.
  • Join forces with the marketing and sales teams to create social media campaigns.
  • Produce material to engage clients and raise overall awareness.
  • Track analytics in social media initiatives for information on customer interaction and content improvement.
  • An email marketing expert Construct email marketing campaigns to promote goods and services.
  • To generate leads, create a companion email archive.
  • Email addresses that are no longer valid and have been unsubscribed should be removed from your list.
  • Watch the effectiveness of email campaigns using stats.


  • Here are some examples of duties for e-commerce associate-level positions: Although not exhaustive, these lists demonstrate each function's range of responsibilities.
  • Implement e-commerce strategies to help achieve corporate objectives.
  • Establish e-commerce objectives and KPIs for vital characteristics, including audience, acquisition behavior, and conversions.
  • tracking and examining e-commerce metrics
  • Gain operational insights from e-commerce data (also covered in another reading).

E-commerce expert

Create and execute a comprehensive digital marketing plan that includes strategies to increase online sales and leverage SEO and other techniques to enhance paid advertising campaigns.

  • Maintain a presence on social media and other internet marketing channels.
  • Keep an eye on metrics for increases in website traffic or sales.
  • Advance in positions that will help you grow. Although it is thrilling to begin an entry-level position in marketing or e-commerce, after gaining real-world experience and doing hands-on work with tools in that position, you might be eager to expand your career.
  • If you're prepared for a new position, a few options with examples of each role's responsibilities are listed below.

Manager of digital marketing

  • Plan and carry out digital marketing initiatives like email, social media, SEO/SEM, and display ad campaigns.
  • Track and report results and return on investment (ROI) for digital marketing.
  • Plan, carry out, and assess experiments, including A/B tests.
  • Assess and enhance the entire customer experience through numerous channels and customer touchpoints.


    Post a Comment

    Post a Comment (0)